Research Strategy
Our research capability allows our designers and engineers to look at both the manufacturer's capabilities and the end user's needs and requirements. Understanding client's core competencies and manufacturing preferences decreases time to market. Understanding all the users in contact with the product from service repair to end user makes the product more desirable. We utilize multiple approaches from video ethnography, site visits, user interviews and observation.
Our capabilities in Research Strategy include:
- Immersion and experience
- Observation
- Market analysis
- Analogous and competitive analysis
- Design audits
- Reverse engineering
- Product trend mapping
- Use scenario analysis
- Brand identity mapping
- Input validation
