Portfolio / Consumer / Ultrasuede FirstShot Digital Camera

The FirstShot digital camera was created as a revolutionary departure from today's traditional digital cameras. Upfront research and use scenario analysis provided the design team with insight into market opportunities and emerging technologies. Ultrasuede, a durable, stain resistant micro-fiber material proved an ideal choice for the gentle and elegant surfaces of the camera. The material also proved to have excellent qualities in high volume injection molding.

The camera can store, send, display or "picture frame" images with the combination of an easy to use stylus pen and USB dock. The camera allows easy personalizing and sending messages to friends and family, making it an exciting experience for children and adults!

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